We create marketing campaigns including custom creative material for a wide variety of print and digital formats: social media graphics, search ads, web pages, print ads, flyers, signage, and more. We believe that visual consistency in your marketing helps tell your story in a compelling and memorable way, and ultimately drives trust in your brand.
Promote recognition and visibility with a uniform, polished brand identity. We ensure that your practice is represented in a consistently professional manner throughout all marketing materials as well as everyday collateral like patient forms, business cards, signage, and email communications. We have the capability and experience to develop your practice’s visual brand to best represent your expertise and services and to look attractive to consumers in your market.
Project HighlightUpdating the Hedberg Allergy and Asthma Center brandingWe developed a new logo with simpler imagery, clearer and more modern typography, and a bolder look, in order to make the brand stand out in the allergy practice space. We incorporated an abstract symbol suggesting grass (a common allergen) as well as breath, clarity, and freedom. We hope it makes the practice’s purpose clear while remaing hopeful and “solution-oriented” rather than evoking symptoms or treatments, common visual tropes in the allergy space.
We have full web design and custom development capability, and we work with each client to develop content and graphics for new and existing websites. We also believe that maintaining an active and professional social media presence improves your practice’s image, and have the capability to create custom social graphics for marketing campaigns and everyday sharing.
Project HighlightWatco Supply Chain Services Website
Video is an excellent tool to bring your brand to life and give potential patients insight into what they can expect from your practice. Provider videos give patients the opportunity to learn more about the doctors and their philosophy of care. Doctor pages are typically one of the top-visited pages on our medical websites because patients want to know their providers and gain insight into who they are – even hearing their voices before an appointment can put them at ease. Building relationships with patients is vital to their positive experience of care. We have experience with scripting, filming, and editing compelling video content like TV spots, patient testimonials, doctor interviews, and more.
We work with clients to develop a variety of materials to educate patients on medical conditions, treatment options, and service offerings, developing custom creative and content for practice magazines, brochures, web pages, video content, and more.