Google is the #1 search engine in America with roughly 80% of the market share. They run the SEO and online search game and we all play it. The top three spots in a search results list on Google are typically paid advertising spots, these are also referred to as Google AdWords. Paying for these spots gets your webpage in a location where users are more likely to click and drive more traffic to your website. These ads can be defined to a specific location, age, gender, level of education, and more. In addition, tracking can be placed on these ads to follow consumers through their own search processes. With this information, we at The Nunneley Group can modify and optimize ads to better fit the consumer. We see a great deal of consumer and web data from AdWords and include important metrics on our quarterly web reports.
Similar to Google Adwords, Facebook allows businesses to advertise based on demographic and behavioral data. More visually driven with images and video, these ad campaigns grab consumer attention and help tell the story of your business. Combined with frequent posting on the Facebook page, paid advertising on Facebook helps gain new followers who otherwise may not have known to search your page directly. We create visually pleasing ads that help relay the message and principles of your business to the consumer. This allows consumers to better understand your business, making them more likely to choose you.
A Closer Look
There are a variety of ad types available with Facebook, including:
Social Media Management
We believe that a social media presence is important in this day and age to maintain relationships with patients, allow consumers to organically learn about your business and brand, and provide insight to your practice that is easily accessible. Maintaining a healthy social media presence allows your business to promote accomplishment, providers and technology, patient success stories, educational content relevant to your field, and more. Active participation in social media improves overall SEO, as they are some of the most commonly visited websites by search engines. The Nunneley Group helps manage a wide variety of social media outlets including Facebook, Instagram, Twitter, and YouTube.
Project HighlightSwetnam Cosmetic Surgery social media campaigns
Online Reputation Management
While you may not be able to control what people say about your practice online, you can become more knowledgeable about patients’ concerns and respond to reviews when appropriate. Online reviews are a significant factor in patient acquisition, either offering assurance to prospective patients or encouraging them to try a different provider. Well-managed online reviews can build trust, have a positive impact on your brand, and differentiate your practice online.
We work with clients to implement appropriate tools and practices for managing and responding to online reviews. Patient feedback has proven quite valuable to our practices, helping to reveal internal issues that may be driving patients away.
Project HighlightOnline reputation management drives appointments for McDonald Eye
Think of your website as your hardest-working employee, always on the clock. Your website plays an integral role in patient acquisition, not only offering convenience and contact information, but also educating and informing patients prior to their arrival at the clinic.
Our agency offers excellence in website management, providing:
Eye catching, professional graphic design
Always with consumers in mind and prioritizing ease of navigation and use. Your website is often the first impression potential patients and their loved ones will have of your practice. Research shows 80% of patients will visit their doctor’s website before making an appointment. You only have one chance to make a first impression and a clean, modern website is important to convey confidence in your company. We ensure the website is easy to use and represents the excellence in care that your practice provides.
Websites built with SEO in mind
Content and layout are Google-friendly to ensure the top search engines find the right content at the right time.
We understand the importance of an optimally performing website that shows up in desired search results. We track SEO results and compare with historical performance as well as competitors, which is valuable information when making changes to the website.
We work with both on-page and off-page SEO concepts to fully leverage your brand online. On the website, we ensure content is meeting industry standards for length and readability. Content is uniform, reviewed regularly for needed updates, and easily navigable. We also help with organization of on-page SEO content, such as metatags and page descriptions. Off-page content affecting SEO, like social media content (posting regularly) and video (placing company videos on YouTube) can also be managed by our company. All of these items work together to optimize search results for your brand.
Ease of accessibility for necessary website edits
We typically turn changes around in less than 24 hours.
Zero to minimal downtime
We utilize backup servers with different hosting companies as a failsafe. If there is a server issue with one, the other automatically kicks in to prevent downtime.
Assistance with meaningful content development and placement
We work with clients to develop content and creative for a dynamic, attractive, and informative website experience.